Your Strengths

Ever heard of the tortoise and the hare parable? The hare is always on the go and the tortoise keeps their pace, doing things on their terms and not getting caught up in the rush or hurry. This is a strength.

Taking your time and using discernment is beautiful and has likely saved you money and time as compared to other CEOs who are making decisions quickly and in absence of discernment. Which brings up another amazing strength. You may not be aware of this, but your cautious tendency serves as a pace setter in your decision making process. Perhaps you are someone who intentionally takes time to review proposals, maybe even to talk to trusted advisors, mastermind peers, or family members. The way to proceed with caution is something worth observing the next time you are faced with a financial decision.

What Might Be Holding You Back

Setting a pace helps create certainty. If you offer a service that you have completed countless times, you already know the entire process and can accurate predict how many clients you can serve based on the time you have/want to spend in your business. I’m sure this sounds like another strength, but here is where it may become a blindspot.

Certainty can create complacency and resistance to alter your process to create efficiencies. This plays out so often when you have a signature process. As a cautious cat, you are likely doing all the things, and you may be using your pace setting strength as a roadblock to grow your business, here are 2 ways I have seen this play out: You know the pace, so while you can use it to document the process and hire others to deliver the service using your signature process, you tend to lean back on the thought “I can do it faster myself.” However, this thought is sneaky and is part of why you haven’t reached desired income goals. And if you consider bringing a team into the fold, this is a way to inject new streams of revenue AND helps you towards that dream of taking a legit vacation where you are unplugged from your business. You don’t adjust pricing and therefore are avoiding conversations around increasing your pricing.

If we think about your pace - you can create the result and you can do this faster (even if you are cautious), however, your pace is an asset to all the CEOs who don’t have the years of experience that you do. In the online business world, there is a lot of “know your worth” that sounds really vague and possibly doesn’t seem relevant to you. And I’m here to tell you that it is. If you are not considering the experience level that you have when it comes to your pricing, this is being too cautious. There are ways for you to step into the next level of your business while pricing in alignment AND creating desired revenue for your lifestyle.