Probably isn’t the reason you created your
dream business, but it’s the reason I created mine.


Probably isn’t the reason you created your
dream business, but it’s the reason I created mine.

You have to wear SO MANY hats when you run your own show, but that doesn't mean all those hats are a great fit for you.


About you

The finance hat (let’s imagine it’s a sombrero) is one you put on because you have to, not because you love it.

As festive as a sombrero is, managing your business finances doesn’t feel like a party.

But what if we could make it fit you better? So you could become your own CFO and rock that sombrero to become the life of the party?

OR, what if we could simply give that hat to someone you absolutely trust and focus on your favorite hat?

A beret, perhaps?

I’m Aimee LaLiberte and the finance hat was made for me. Numbers are my jam, which is why I’ve built a business I love that helps small business owners do more of what they love.

About me

I create simple, streamlined systems that help you drive up profits 10x quicker — whether you want to manage your own money or you’re looking for a full-service virtual CFO.

After working in non-profit and finance for over 16 years and helping more than 75 business owners since owning my own business, I know how important it is to have unwavering trust in the person looking after your books.

That’s why I work with total transparency. I tell it like it is and I’ll show you exactly what you need to do to manage your money better. Or, I’ll do it for you with regular check-ins and no-BS explainations.

I don’t cut corners and I don’t waste your time either.

Just how you like it.

Aimee LaLiberte - About Me

You’ve got a big vision for your business. But we both know that it isn’t going to come to fruition unless you’ve got a firm handle on your finances, budget, and forecasts for the future.


About you + Me

With me by your side, whether it’s for a few hours or a few days, you can expect to go from…

Chest-tightening thoughts of “my books are a mess and I don’t know how to get them in order” and “I want to be prepared for tax season but I don’t have time to get my head around the figures”

To thoughts of…

“mmm, every weekend should be filled with family brunch (sans laptop) — hiring Aimee was the best thing I ever did.



Cool! Here are 15 random facts about me to convince you that even finance nerds can have a personality! 

I was a competitive swimmer for 12 years.

Long distance freestyle, I was your gal.
50 yard sprints, slow as a turtle.

Speaking of turtles, my first tattoo is a turtle. I got it when I was 18. It's a reminder to remain steady. The tattoo artist told me I would one day get another tattoo. “Highly unlikely,” I said. Fast forward 20 years and I was once again in the chair getting a really cool tattoo of my kids’ initials. My husband came for support. I counted that evening as date night.

My husband, Tom and I have been together for 18+ years and married for most of those.

I gave birth to three of our kids, and in 2015 we welcomed our fourth and final kid,
a furry Goldendoodle called Josie.

With 3 human kids and one furry kid to chase after, I’ve come to love running.

I’ve completed 5ks, half marathons and one full marathon, which was the Marine Corps Full Marathon in Washington DC.
It was epic and I felt like a badass at the finish line.

With all this activity, I do need some downtime.

In no particular order, my favorite TV shows are: Homeland, Billions, Game of Thrones, Schitt’s Creek, Stranger Things, Unbreakable Kimmy Schmidt, Riverdale, and Jane the Virgin.
Yes, I acknowledge these are incredibly random genres!

Quick PSA, if you have any binge-worthy Netflix shows not previously mentioned,
please send me a message.

Thanks in advance.

Tom and I are HUGE Pearl Jam stalkers fans.

I work like a boss to maximize the number of shows we attend during a single tour.
We constantly meet fans who have seen them 100 times and we’re totally envious.

If you’re equally as obsessed with Pearl Jam, please let’s work together.

We can do business virtually and then plan our tour stops together
– for real!

Our oldest daughter finds our obsession with Pearl Jam highly annoying.

On more than one occasion she has, very seriously,
asked, “When will the two of you grow up and end this Pearl Jam nonsense?”

Our response: NEVER!

While Tom is my soulmate,
my first love was Luke Skywalker.

So you should know I am a Star Wars fan...
Thankfully our kids are too.
My son thinks Darth Vader is the bomb.

I’m also an avid reader.

Lately, I’m reading more books on feminine energy,
I know it may sound a little woo-woo but it's really good stuff.

That being said, I do love me a business book.

While Profit First is obviously a must read, my favorite is Essentialism.
Please add this to your list if you haven’t read it yet!

After running a product-based business for 5 years and managing finances for numerous organizations, I can confirm that I LOVE business. Even more than that, I love helping business owners GROW. Top tip? Having cloud-based accounting software is e-v-e-r-y-t-h-i-n-g.

I recommend Xero (but also use Quickbooks).

Our Future

If you’ve made it this far, we totally have a future together. It’s not just numbers for numbers’ sake with me, it's what the numbers make possible for you.

Here’s how we can work together:

P.S. You can wear whatever hat you like.